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HKABA Market Research Package Exclusive Offer


HKABA Market Research Package Exclusive Offer (Hong Kong Forum 2011)

Are you currently doing business in Hong Kong SAR / China? Would you like to grow that business while minimising your risk?

Are you contemplating doing business in Hong Kong SAR / China in the future? Would you like to "leap frog" your competition by gaining the most up to date market intelligence for the region?

Do you want to make sourcing from the region less complicated? Do you want to make selling to the region more profitable?

Would you like to learn what motivates Chinese consumers? Would you like some direct insight into what it takes to get onto retail shelves in Hong Kong? Why do Hong Kong SAR retail buyers choose one brand over another? What terms best suit their needs? What packaging is most appealing? What are their expectations of you as a supplier?

AND... would you like to hear the answers to these questions DIRECTLY from the people who make the decisions and place the orders? The Hong Kong Australia Business Association (HKABA) has the solution...

TheHong Kong Forumand concurrentHKABA Extra Value Market Research Package is your "must attend" event for 2011.

(1) The 12th Hong Kong Forum is a 2 day event in Hong Kong (Nov 29 -­‐ 30) helping provide you economic insight for the Hong Kong SAR / China region.
Cost to attend the Hong Kong Forum is HK$800 (approx AUD$100). Please register directly via the Federation (web link below).
(2) The HKABA Extra Value Market Research Package is a 2 day event (November 27 -­‐ 28) helping you to understand the Chinese buyer.

Please register directly with the HKABA (details at the end of this email). Cost to attend the HKABA Extra Value Market Research Package is AUD$500 per delegate and enables you to attend EXCLUSIVE events that provide amazing insight into wholesale, retail, politics and marketing to the Chinese consumer in Hong Kong SAR / China.

The HKABA "Extra Value Market Research" Package includes the following EXCLUSIVE privileges & events:
(1) You will be collected at 9am on November 27 & 28 from a centrally located Hong Kong hotel, and taken by Chartered Bus from location to location. You will be returned each day to the same point.
(2) Lunch will be provided both days.
(3) Dinner will be provided on one evening.
(4) You will visit a major Supermarket Chain for briefings from buyers and decision makers... what does it take to get YOUR product onto Hong Kong retail shelves? What packaging most appeals to their customers?How do their customers perceive Australian products?
(5) You will visit a High Profile 5 Star Hotel for briefings from their F&B department... what does it take for them to stock YOUR product? What are they looking for in a product? What influences their buying decisions? How do their customers perceive Australian products?
(6) You will visit a High Profile Restaurant in Hong Kong for briefings... what does it take for them to have YOUR product on their menu? What are their key influences when buying? How do their customers perceive Australian products?
(7) Visit the Australian Department of Trade & Economic Development in Hong Kong and be briefed by Australia's Consul-­‐General and Austrade's Mr Phil Ingram. How does Australia "fit in"? What are our strengths? weaknesses? opportunities? threats?
(8) Visit Hong Kong's High profile Canton Road retail precinct, which brands and labels are "hot" with local consumers? Visit Hong Kong's famous "Ocean Centre" shopping centre department stores and specialty retailers. Visit Hong Kong's famous Mong Kok night markets for the ultimate tourist shopping experience.
(9) Visit Hong Kong's Food Markets, what are they buying? what is selling? how is it presented and distributed?
(10) We will provide delegates with a BONUS "how to navigate Hong Kong's public transport system" briefing to help make subsequent trips easy to "navigate". This will include Hong Kong's Mass Transit Railway system (MTR) and the Star Ferry.

Places for the HKABA's Extra Value Market Research Package are limited. Specific information regarding this unique and exclusive package will be available soon. To ensure you don't miss out, please REPLY NOW to Mike Higgs with the following information:

Your name:
Company name:
Company address:
Contact telephone number Type of business:

This HKABA Extra Value Market Research Package will proceed providing there is sufficient interest from HKABA members. A participation fee payable to the HKABA-­‐SA Chapter of AU$500 will apply. Please come back to me as soon as possible with confirmation of your attendance.

I look forward to hearing from you soon!

Mike Higgs
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Mobile: 0413 948 813
SA Chapter
Hong Kong Australia Business Association
Click here to download PDF Flyer...

OzAsia Festival named Australia's best business-event partnership


Congratulations to OzAsia Festival named Australia's best business-event partnership.

Adelaide Festival Centre's OzAsia Festival was named among Australia's most exceptional events at the Australian Event Awards held in Sydney this week. The OzAsia Festival received the Best Achievement in Marketing, Communication or Sponsorship Award for their partnership with Santos.

"Receiving this national award is a real honour. Our partnership with Santos has delivered many beneficial outcomes. As a relatively new Festival that is already punching above its weight, partnering with another South Australian leading organisation has resulted in real kudos. Together we have been able to spread the OzAsia word and develop deep community engagement," says Douglas Gautier, CEO & Artistic Director, Adelaide Festival Centre.

"If Santos were to create a cultural event that reflected our business it would have to be OzAsia Festival. I am delighted the Festival has gone from strength to strength since its inception in 2007," says Santos CEO & MD, David Knox. Douglas says the Festival's popularity continues to grow and this is reflected by the fact that this year attendances grew to more than 60,000 attendances across the two weeks including performances, film, exhibitions, forums, classes and food events. OzAsia Festival and Santos first combined their energies in 2008 following the inaugural 2007 event. In 2009, Santos committed to the Festival's long-term sustainability, signing a three-year agreement as the sole major festival partner. 

Read more:
Updated 7 October 2011

New Advisor Welcome Dinner-Dr. Roger Sexton AM

HKABA-SA Chapter New Advisor Welcome Dinner-Dr. Roger Sexton AM Photo Gallery Media Release
Date: Friday, 23/09/2011


August 2011 Media Release



Quotes & Comments from HKABA-SA Chapter Business Awards Gala Dinner:
Mr. Tom Koutsantonis (SA Minister for Industry and Trade)
"The relationship between Hong Kong and South Australia was more important than ever before and the HKABA-SA Chapter had helped promote two-way trade, increased understanding of both markets and opened government doors.
“Your activities generate significant volumes of trade and investment for SA each year, and I wish to pay testament to your value as ambassadors for the State,”

Hon. Jing Lee, MLC - Member of Parliament in the Legislative Council
"It was a very successful event."

Ms. Loretta Lai, Asian Business Development Manager SA & WA, ANZ Bank
"Congratulations on the success for the HKABA SA Business Awards Night 2011.  It was definitely a real advocate for the community."

Mr. CP, Senior Manager
"Your annual Business awards dinner is the largest and most successful of all Business associations and Chambers in South Australia."

Mr. Ryan Gu, NAB Branch Manager
"It was the most fantastic event in South Australia."


Business Awards Gala Dinner Photo Gallery

Business Awards Gala Dinner 2011 Photo Gallery



HKABA-SA Business Awards The Advertiser Media Release

HKABA-SA Chapter Business Awards The Advertiser Media Release
business awards_the advertiser
June 2011 Media Release

HKABA-SA VIP Luncheon IAGE Chinese Media Release

Click here to read full details


The View from South Australia

The View from South Australia - From Premier Mike Rann, South Australia

South Australia is moving to a period of high economic growth and looking for partners to build a sustainable, internationally competitive economy, according to Premier Mike Rann. In a visit to Hong Kong last month, Mr Rann outlines the key areas in which Hong Kong companies can explore opportunities with South Australia.

What role does Hong Kong currently play in developing South Australia’s commercial ties with the Chinese mainland?
This is the third trade delegation I have led to Hong Kong and China since becoming Premier in 2002. South Australia's strong trade relationship with Hong Kong continues to be one of our most important, both because Hong Kong is a trading partner in its own right, as well as being a crucial gateway to China and its markets. This increasingly close and fruitful relationship extends back a number of years and is focused on such areas as trade and investment, tourism and international education.

Hong Kong has contributed its technical expertise in transport and infrastructure development in other Australian states over the years. Can Hong Kong play a role in the development of South Australia’s transport infrastructure?
There are already considerable economic and investment links between Hong Kong and South Australia, in particular in relation to the development of our electricity industry, and also in the construction of car-parking developments.

There are also a number of other South Australian industry sectors taking advantage of opportunities in Hong Kong. These include building and construction, cosmetics, education, information and communications technology, clean technology, and fruit and vegetables.

In what areas can Hong Kong play a role when it comes to attracting mainland investment?
Hong Kong is playing an increasing role as a trade gateway between mainland China and the rest of the world. During my recent trade mission, Hong Kong and Chinese companies expressed great interest in investing in major infrastructure projects, including the development of new ports and associated facilities for the export of our minerals.

Hong Kong is acknowledged as Asia’s wine capital. How are South Australian winegrowers exploring potential opportunities here?
South Australia currently exports more wine to China than all other Australian states combined, and much of this goes via Hong Kong. As wine is one of South Australia’s biggest and most notable exports, we see Hong Kong as crucial to our wine industry, especially now that Hong Kong is the world's largest wine trader.

The decision by the Hong Kong Government, in 2008, to eliminate duties on wine and beer has also helped boost exports of these products from South Australia. Not only do we produce about half of Australia’s wine exports, we are also home to globally renowned research and development, as well as education in viticulture and wine science.

Is South Australia looking to attract Chinese investment in any specific industries?
South Australia is the new resources frontier in Australia. We have large deposits of iron ore, uranium, copper and gold. There is strong interest from Chinese companies looking to invest in mines and related infrastructure to take advantage of the boom, and we warmly welcome investment from both Hong Kong and China across all industry sectors.

We also have a record A$80 billion in major projects underway or in the pipeline across the industry spectrum, from mining to defence, education to transport, renewable energy to health. The range of these projects indicates the depth and diversity of South Australia’s economy. The projects themselves also provide unprecedented opportunities for international investment.

South Australia is noted as a popular destination for Asian students. Is South Australia looking to attract a greater number of students from the mainland and Hong Kong?
Hong Kong has long been an important source of overseas students, and we expect this to continue, along with increasing numbers of students coming from mainland China.

In a recent survey of 6,000 students at universities and schools across Australia, Adelaide was rated as safer, friendlier, cleaner, greener, quieter and more affordable than any other city.

South Australia offers StudyAdelaide ( – an information and support resource unique in Australia. I encourage potential students and families to take a look at the website and see what we have to offer.

Content provided by: HKTDC
Click here for media release details:


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