Mr Francis Wong OAM PDF Print E-mail
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Francis Wong

 


  Mr. Francis Wong OAM
 黄奇渊
 
HKABA-SA Chapter Adviser

 

 

 

Francis Wong is a prominent figure in marketing Australia as the tourism and business destination. He is well known as an accomplished leader as well as a spokesperson for the Asian Inbound Tourism Industry in Australia and is one of the Business Ambassadors for South Australia appointed by the South Australia Government. He also sits on the peak national tourism body, Australian Tourism Export Council as a board member, Chair the Asian Tourism Industry Advisory Panel. He is also an Area Councillor for Adelaide City Council.

He migrated from Brunei Darussalam in 1988 to establish Encounter Australia Pty Ltd., which is now one of the leading and most awarded national Inbound Tourism companies in Australia. He also co-managed a successful outbound travel company trading as Lai Lai Travel.

His other business interests are Endeavour Australia Pty Ltd, a firm specializing in promoting trade, projects development and marketing between Australia and Asia, Top 8 Wines Pty Ltd, a premium wine exporting business and BBX Adelaide, a barter business to business exchange.

Francis Wong’s positive attitude and entrepreneurial style has won respect in Australia and Asia. His experience in various industries in Australia, coupled with his influential network within the governments and private enterprise has brought many rewards to the Australian tourism industry and communities. This has also led to him being awarded the Council for International Trade and Commerce of South Australia (CITCSA) International Business Ambassador for 3 consecutive years, 2002, 2003 and 2004. In 2005 he was awarded as CITCSA Life Business Ambassador.

In 1998, he was appointed by the Australian Federal Minister for Immigration and Multicultural Affairs to serve on the Business Advisory Panel, advising the Minister and the Department on the national skill migration policy.

In 2003, he is the first Asian in Australia to receive the prestigious national award – ‘Most Outstanding Contributing by an Individual to the Australian Tourism Export

Francis Wong understands the importance of keeping abreast both the domestic and international market environment. His ability of understanding the value of capitalizing on networks has brought many rewards to the Business, Tourism and Multicultural community of South Australia and Australia.

He serves on various Boards, Councils and Panels, including

•    National President, Australia Brunei Darussalam Business Council
•    Chairman- Council for International Trade & Commerce SA
•    Patron- Sight for All Inc.
•    Board member- Orana Inc.
•    Board Member- Women’s and Children’s Hospital Foundation
•    Board Member – Australia Day Council SA
•    Hon. Advisor- Hong Kong Australia Business Association SA
•    Former Board Member – South Australia Motor Sport Board / Clipsal 500
•    Former South Australia Board Member- Australian Tourism Export Council
•    Former Area Councillor – Adelaide City Council
•    Business Ambassador- Port Adelaide Football Club
•    Former Board Member- Adelaide Convention Bureau
•    Former Board Member – Adelaide City Council Reconciliation Committee
•    Former Business Ambassador - SA Business Ambassador Network
•    Former Chair, Adelaide Georgetown Sister City Committee
•    Former Board Member- Department of Immigration and Ethnic Affairs.
•    Founder President- Federation of Chinese Organizations of SA
•    Former Committee Member, Australia Indian Business Council
•    Former Executive Committee, Grote Street Traders Association
•    Founder Board Member, Australia Malaysia Business Council
•    Founder Board Member, Chinese Chamber of Commerce SA
•    Founder President, Inbound Tourism Organization of Australia-S.A. Branch
•    Former Board Member, Business in the Community South Australia
•    Founder Board Member, Council for International Trade of Commerce SA
•    Former State President, The Australian Migration Consultants Association
•    Former President, Australian Asian Chamber of Commerce SA
 

Appendix A: Francis Wong’s Achievements

Most Outstanding Contribution by an Individual to ATEC
Awarded by Australian Tourism Export Council (ATEC) - 2003
Life Business Ambassador
Awarded by Council of International Trade and Commerce of South Australia - 2005
International Business Ambassador of the Year
Awarded by Council of International Trade and Commerce of South Australia
- 2002, 2003, 2004
Tourism Award for Global Promotion of Adelaide, South Australia
Awarded by Hong Kong Australia Business Association - 2001
Most Outstanding Contribution by an Individual in Tourism
Awarded by the South Australia Tourism Commission & Yellow Pages - 1998
‘Top Achiever of the Year’ for Enhancing South Australia Exports
Awarded by Council of International Trade and Commerce of South Australia &
Australia Post  - 1997
National Koala Award for Excellence in Asian Marketing
Awarded by the Australian Tourism Commission & TEAM Australia - 1996
SA Tourism Award for Excellence in Inbound Tourism Hall of Fame
Awarded by State Bank of South Australia - 1993
SA Tourism Award for Excellence in Inbound Tourism
Awarded by State Bank of South Australia - 1992
SA Tourism Award for Excellence in Inbound Tourism
Awarded by State Bank of South Australia - 1991
Inaugural
National Koala Award for Excellence in Asian Tourism Marketing
Awarded by the Australian Tourism Commission & TEAM Australia  - 1991
 

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